The #Building_Communities campaign by Emaar Properties to mark the Holy Month of Ramadan has entered its final week. Love a little, share a little and give a little, and post details of your random acts of kindness on Emaar’s social media networks. The most touching story will receive AED20,000 to be given to a charity of the winner’s choice.
This is part of an innovative social experiment, whereby people are urged to share their stories of kindness; these could range from leaving a friendly note at someone’s desk to donating time to a local charity or even helping a stranger in need.
Emaar has also shared short videos on its social networks to highlight the stories of people who have made a positive change through their charity initiatives. Featured are Ahmed Haweel, Ifraz Ahsan and Anushree Unakal, three students who decided to ‘give’ their time by visiting patients at Mediclinic Dubai Mall, to spread positivity and make the patients as happy as possible.
Further inspiring you to volunteer your time and effort for a good cause is Dr. Shambavi Rajagopal, founder of Save Scrap N’ Sew. The non-profit organisation takes scraps of unused materials from tailors and stitches them into useful items that are given away. It builds on Dr. Shambavi’s passion to lend a personal touch to a charitable deed.
Emaar has placed over 1,000 #Building_Communities boxes across its assets, each with gift vouchers valued at AED 100. The boxes have instructions on the charitable deed to be done, which could be anything from buying a stranger a present using the voucher or gifting it to a person in need. The voucher can be used at The Dubai Mall, Address Hotels and restaurants, Reel Cinemas as well as all other Emaar businesses.
#Building_Communities complements the ‘Year of Giving’ announced by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan, with a focus on supporting less privileged communities through charitable initiatives.
Follow and participate in the campaign on Emaar’s social networks with the hashtag #Building_Communities